Sacramento artist, 916frosty and his executive producer, Zubin, just released a 6-track EP titled, "MIRABELLA," and it's instantly making waves, doing 150k+ streams over the weekend and being featured on @Rap alongside the likes of Lil Yachty and Lil Wayne to name a few.
Debuting in 2018, 916frosty quickly amassed a cult-like fanbase for pioneering the emo-trap subgenre. Beginning with a serendipitous XXXTentacion co-sign on SoundCloud, frosty's music began going viral in Fortnite Montages, and with songs like “more”, “Jeffery Dahmer”, and “enough”, he would go on to create some of the most career-defining songs in his first EP, “HALF GEMINI” which showed the extent of his ability to genre bend and write heart melting lyrics for his fans to grow up enjoying. Now, 200m+ streams later, 916frosty has made his long-awaited comeback, tagging in executive producer Zubin this time for an immersive listening experience.
Maryland-bred, Zubin has staked his claim as the industry's next executive producer, releasing his own singles with Coi Leray, YungManny, and SportVVS to name a few, through his Save Me Records production label. Being featured in Billboard, Hot New Hip Hop, and Complex are some of the few highlights of the run Zubin has been on leading up to his debut, "Save Me," EP which is slated to drop this December with a star-studded feature list including, including U.K.'s Lancey Foux, Yung Fazo, and other new-gen stars.
The EP's rollout kicked off when a mysterious job ad and acceptance letter were posted on 916frosty's Instagram, where he claimed he had accepted a job offer as a beta tester and that he needed to go away for a few weeks. This was a contender for the year's rollout, putting 916frosty at the center of a David versus Goliath story, where he was pitted against a sinister VR company called M-RLD CORPORATION. An immersive experience for the fans was created around the story, playing it out in real-time, using pop-up websites with puzzles, easter eggs, and even a mini-doc taking place in the year 2050.
