Directed by Oscar Grey for OG FILM, CMRNPRKR (@CMRNPRKR) delivers the official music video to "HIIIGHER." The Rap-rooted record was produced by Mathaius Young, known for his instrumentation on Don Toliver's "Situation," and features Pop accents that give the feeling of nostalgia but with a modern twist. Shot on location in the 757, the HD clip finds Cameron contemplating decisions in a black BMW before linking with a love interest to explain what he has to do now for a fruitful future. [Photo Credit: DazedPlaces]
In an exclusive press statement to Medium Creative Agency, the talented Commonwealth creative shares the record's origins:
"This song means so much to me because it forever mints when the switch went off in my brain to bet on myself wholeheartedly. This a direct reflection of where I currently am in both my overall journey in life and my music career. I consider it an anthem to growth."
